GTN Style Guide
Internal reference — noindex. Last updated: 2026-04-15.
Color Palette
Master Hue: HSL(209°, 61%, 51%) — all Thrive Smart Colors derive from this base
| Role | Name | Value | Hex |
|---|---|---|---|
| Primary / Main Accent | Main Accent | rgb(47, 138, 229) | #2F8AE5 |
| Dark Navy | Dark Accent | rgb(5, 5, 65) | #050541 |
| Dark Teal (Headings) | Headings 02 | rgb(32, 65, 71) | #204147 |
| Body Text | General Text | rgb(106, 107, 108) | #6A6B6C |
| Body Text Alt | General Texts 02 | rgb(59, 59, 59) | #3B3B3B |
| Light Background | Neutral backgrounds | rgb(248, 248, 248) | #F8F8F8 |
| Accent Light BG | Accent Light | rgb(240, 246, 251) | #F0F6FB |
| Accent Tone | Accent Tone | rgb(162, 241, 255) | #A2F1FF |
| Dividers / Borders | Dividers | rgb(230, 230, 230) | #E6E6E6 |
| Dark Gray | Dark Accent Lighter | rgb(90, 93, 96) | #5A5D60 |
| White | Light elements | rgb(255, 255, 255) | #FFFFFF |
Typography
Font Pair: Thrive pair1 (default Google Fonts pairing)
To verify current font assignments: Thrive Dashboard → Font Manager → pair1
Heading Hierarchy
H1 — Page Title
H2 — Section Heading
H3 — Sub-section
H4 — Label / Card Heading
Body paragraph text — 16px base, line-height 1.6
Logo
Primary Logo: /wp-content/uploads/2014/12/GTN-logo-300x138.jpg
Dimensions: 300×138px
Audience Segments
All GTN content targets one of four segments. Use these labels consistently in headlines, CTAs, and navigation:
- For The Fans — pro tennis calendar, viewing guides, tournament travel
- For The Parents — development strategies, college recruitment
- For The Juniors — game, mindset, college pathway resources
- For Adult Competitors — league play tactics, team management
Key CTA
Primary CTA: Tennis Profile Assessment (2 minutes)
Tagline: "The ball is in your court. Ready to rally?"
Image Specs
To be documented. Check Thrive Theme → Theme Builder → Header/Footer templates for hero and card dimensions currently in use.
Footer
Note: Footer copyright reads "© 2017 Grow Tennis Now with Coach Bill Ringle" — update year in Thrive Dashboard → Theme Options.